Bungie has taken an interesting approach to advertising its hugely anticipated online sci-fi shooter, Destiny 2. What better way to advertise your gun-toting, explosion heavy, inter-planetary epic? Through dance, of course.
On Japanese TV, Destiny 2 aims to engage players in it’s shooter by taking a cue from Guardians of the Galaxy and breaking into dance, deviating away from the main crux of the game. To be fair, you can dance in game and this video takes that aspect and runs with it… to the hills and beyond.
The advert brings a whole new meaning to the term breaking cover, and it’s precisely this self-deprecating tone that’ll endear it to a nation that generally doesn’t clamour for a first-person shooter like it would do say a Monster Hunter game, or an epic RPG.
