Update: The range is now available from the Online Store.

In celebration of the launch of its new Pokemon range of clothing items, Insert Coin today opens its Pokemon pop-up store in London.

The current popularity of Pokemon means fans will likely be battering down the doors.

The store will be located at Shop 8 (Dray Walk), The Old Truman Brewery, 91 Brick Lane, London, E1 6QL and will be open from August 25-30. The planned opening times are:

Thursday, 25th August – 10am-8pm

Friday, 26th August – 10am-8pm

Saturday, 27th August – 10am-8pm

Sunday, 28th August – 10am-5pm

Monday, 29th August – 10am-4pm

Tuesday, 30th August – 10am-8pm

The pop-up shop will give Pokemon fans the first chance to buy Insert Coin’s new official Pokemon range. The store will also be home to a range of memorabilia from Pokemon’s 20-year history.

Pikachu himself will be making an appearance today and tomorrow.

All stock will be limited and sold on a first-come first-served basis, before launching on the online store later in the year.

Tees will cost £20, hoodies £40 and jackets £60.

Source: Insert Coin