A staggering 13 million iPhone 6s and 6s Plus models have been sold in just three days following their launch, setting a new sales record in the process.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

Apple will have launched the new models in over 130 countries by the year end.

iPhone 6s is available in the UK starting at £539, with the 6s Plus starting at £619.

Source: Apple