Ubisoft’s Just Dance is celebrating its 10 year anniversary with an online campaign designed to raise funds for dementia research, while also releasing the latest installment in the series, Just Dance 2020.

As part of the campaign, the company (specifically its UK branch) has teamed up with Alzheimer’s Research UK to create a short video about a family that bonded over Just Dance. The video itself focuses on Lynne Wadsworth and her mother, Anne, who is in the late stages of dementia and cannot communicate properly as a result. Anne, however, enjoys dancing and attends a weekly dance class with her daughter for people who share her condition. According to the video, family memories like that are precious and Alzheimer’s Research UK wants to preserve them (hence the relevance to Just Dance) in every way possible.

One can easily contribute to the fundraiser without even spending a single penny. For every retweet, Instagram comment, and Facebook share, Ubisoft will donate £1, up to £30,000. The only requirement is to have a public/valid social media account (you do not need to live in the UK to take part in the fundraising campaign) for each respective social media platform. Participants can also take part by posting their best and most fond memories by using #JustDanceMemories on any of the platforms as well.

Alzheimer’s Research UK is the UK’s leading dementia research charity organization that focuses on discovering causes, treatment, and cures for the condition. The organization also funds research projects so that the UK can find better diagnosis and prevention methods. The hope is that by 2025, Alzheimer’s Research UK will have the first life-changing dementia treatment available.

Aside from having an online fundraising campaign for the 10 year anniversary, Ubisoft has also released Just Dance 2020. The latest Just Dance game is available for the PS4, Xbox One, Nintendo Switch, and to everyone’s surprise, the Nintendo Wii. The game will also come out for the Google Stadia when Stadia releases.

Over the decade, the Just Dance series has managed to choreograph 500 different songs and sold approximately 67 million copies.

Source: Eurogamer