- Are there any common errors that you see tech companies making when designing the look and feel of their products? I’ve used Android and the older Windows phone software. Admittedly, I was new to it but I found it really complicated and I think that came down to the design and lay out of the interface. It was a good example, for me, of how things can get over-complicated sometimes in technology design. If manufacturers can make it as simple and straight forward as possible, I think your users can just get so much more done. The iPod was one of the things that kickstarted all of that. It was just click forward here and back there and you’re playing music. Even your mum could do it.